Finland’s most respected and read magazine for professionals in the HoReCa industry

Aromi is the magazine for professionals in the food and drinks industry, and duly appreciated for the important contribution it makes to their professional development. Professionals not only make time to read Aromi magazine they return to it over and over again. What better media environment could there be for your advertisement? For the Aromi reader survey, see: www.aromilehti.fi.

Aromi Media Information 2011

PUBLICATION AND COPY SCHEDULE

Schedule			Theme	NB!
Issue	Publication date	Copy date
1.	5.1.2011	17.12.2010	IN THE SCHOOL KITCHEN Pasta. Machinery, equipment.	Leivotaan baking extra.
2.	4.2.2011	17.1.2011	IN THE CAFÉ Takeaway. Staff.	PRO2011 winners.
3.	1.3.2011	14.2.2011	BEER GARDENS White meat. Interior design.	Survey issue.
4.	1.4.2011	14.3.2011	IN THE STAFF LUNCHROOM Fish. Utensils and table settings.	Massive distribution
5.	2.5.2011	12.4.2011	CATERING Potatoes. Hygiene.	Leivotaan baking extra
6.	1.6.2011	12.5.2011	IN THE RESTAURANT Shellfish. Training.	PRO2012 applications
7.	1.9.2011	15.8.2011	IN A BIG KITCHEN Vegetables. Clothes, footwear.	Massive distribution
8.	3.10.2011	12.9.2010	IN THE RESTAURANT Red meat. Business.	Recipe special
9.	1.11.2011	12.10.2011	BUFFET MEALS Part-prepared foods. Sauces.	The Aromi 2012 Calendar
10.	1.12.2011	11.11.2011	GOURMET Desserts. Wines.	Maailmalta (In the World) extra

ADVERTISING RATES 4-colour (VAT 0%)
Double-page spread	€7,600
Full page of text	€4,300
Full page 2nd cover	€4,400
Full page back cover	€4,600
Half page	€3,100
One-third page	€2,700
Quarter page	€2,200
One-eighth page	€1,300
Circulation	11,000
Subscriptions	Continuous, per year €86, One-year subscription €96, Single copy €10
ADVERTISING FORMATS
Double-page spread	460x297mm
Full page	230 x 297 mm
Half page, horizontal	230 x 146 mm
Half page, vertical	112 x 297 mm
One-third page	75 x 297 mm
Quarter page	93x130mm
One-eighth page	93x62mm
Sizes are without bleed. Please add 5 mm for bleed.
TECHNICAL SPECIFICATIONS
Magazine size: 230 x 297 mm	Binding: stapled	Copy: ilmoitukset@adverbi.fi
Raster: 60 lines	Profile: Coated Fogra39.icc	Please specify name of magazine, issue and advertiser. Request pdf file of copy guidelines.
Cancel advertisements by the magazine’s copy date.		Complaints must be made within 14 days of publication

Banner Ads

The Aromi home page offers web services for professionals in the HoReCa industry, the readers of Aromi and Avec and advertisers. An ad on the Aromi site is an efficient way to market your product or service to a specific group of people. Rates are from €700.

Extras (inserts)

A4 insert from €4,060. Please contact our ad sales for a quote.

The Service Register

The Service Register is a basic section of Aromi magazine. Taking an ad in The Service Register means information about your company will appear in each of the ten issues per year. From €1,500 [for 10 issues].

Survey Information

If you advertise in Aromi magazine 3/2011, you will receive information from the survey. In addition to basic data about the magazine, you will get feedback about your advertisement:

• have people read your ad?
• how do they rate the ad?
• what are the strengths/weaknesses of the ad? (Does it generate interest for the product/service advertised, is it convincing, does it speak to the reader, does it offer useful information?)
• the reader’s interest in the product/service (I’m planning totry it. I have tried it. I use the product/service. I could recommend this product/service).

Advertorials

Advertising text designed to look like editorial material. Advertorials let you tell readers more about your products and how they can be used. From 4 pages at €2,600 per page.

Massive Distribution

In 2011, the April and September issues of Aromi (issues number 4 and 7) will be given massive distribution. They will reach every preparation, delivery and central kitchen in Finland.

Leivotaan magazine

Leivotaan (Let’s Bake) magazine focuses on baking recipes and ideas for the professional kitchen. The first baking extra will be pub- lished as a 16-page pull-out in the January issue of Aromi magazine. Early in the new year we’ll enjoy warming recipes for winter, but also be looking forward to the summer and forthcoming harvest season. Avail yourself of this precision marketing soon, as there is only a limited number of ad spaces in Leivotaan. Baking extras will appear in Aromi issues 1 and 5.

Recipe special

Easy visibility in the October issue of Aromi (8/2011). Aromi readers are always looking for new recipes and ideas that will suit their everyday working environment.

A professional editor will style your images and recipes into an impressive looking item within the magazine. Book your place soon, the number of pages is limited. Rates double-page spread from €3,570; full page €2,620.

Maailmalta magazine

The (In the World) magazine devotes its pages to ethnic recipes. The 16-page insert takes your mind beyond Christmas to the New Year by providing ideas for theme weeks, inspiring experimentation and offering tips, all appropriate to the working day of professionals. Limited advertising space. Maailmalta will be published in Aromi magazine, issue 10/2011

Content Collaboration

The Suolaista ja makeaa (Savoury and Sweet) page offers you an opportunity to collaborate with our staff. We will need a recipe that is sufficiently challenging, preferably bakeable, can be made in a professional kitchen, is cost-effective, innovative, and for which you can supply a high-resolution image.

Releases intended for the Uusinta uutta (Newest of New) column to aromi@lehtiyhtyma.fi. Please make your text short and concise and attach a high-resolution image.

For further information, please contact: